Entity-based SEO is a new field, full of possibilities, but where solid approaches still need to be developed. This includes the theory, the techniques and the tools for using entities to optimize your site.
For a start let’s break down confusion in understanding what SEO entities really are. Many articles have already been published on entities and their role in the evolution of web indexing. For many professionals, however, it remains difficult to understand. Why do entities make it possible to set up a sustainable SEO strategy and how they can be used to improve website performance?